Welcome to Ava-J the premier provider of men’s underwear and skincare in the UK
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The Ava-J skin care range is 100% made in the U.K. and each product is subject to our quality guarantee before it is made available to you. All of our products go through a rigorous testing process to deliver a product quality you have never experienced before. Shop Skin Care
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Pants to Christmas Presents Gone are the days when men consider pants to be the ‘must not have’ Christmas present. That’s according to ava-j, a British internet retailer of luxury men’s underwear and Skincare products, manufactured in the UK. Joe Goddard, Design and...
From MTV’s first season of Ex on The Beach reality tv star and model Marco Alexandre wearing ava-j Snow White Boxer Briefs. This handsome Yorkshire based lad took to Twitter and Instagram to share his balcony based Snap of his perfectly fitted ava-j Boxer briefs! The...
Is the birthday of your man or an anniversary around the corner and you have no idea what to get him? They always say that buying gifts for girls is tremendously difficult as no one can know if the present you choose will make her happy, but, let’s admit it – it’s the...
The Ava-J range of underwear is designed in house specifically to maximise that delicate balance of style and comfort to make sure you look great and feel good. Quality is at the heart of all our design decisions across the full clothing range. Shop Underwear
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