by Joe Goddard | Feb 19, 2018 | Nightwear, Underwear
One of the best things about having our new blog is that we can share what weve been doing. So we have a bit of backtracking to do about what weve been doing since our launching in 2015. Last Year in 2017 we sent our products our to Stuart Hatton the winner of Mr Gay...
by Joe Goddard | Feb 1, 2018 | Accessories, Underwear
How to Surprise Your Man for Valentine’s Day Just when Xmas passed, it’s time to think about all the ways we could surprise our lover for the most romantic holiday of all – Valentine’s Day. This holiday, however, is not about buying expensive and big things – it is...
by Joe Goddard | Jan 5, 2018 | Menswear, Underwear
5 Things Every Attractive Man Has in His Wardrobe All things summed up – you are what you wear. No, the fact you mind your clothes doesn’t make you a superficial prick; it makes you a person conscious of your personal hygiene and style, and that’s incredibly...
by Joe Goddard | Dec 12, 2017 | Accessories, Skincare, Underwear
Fun Christmas Gifts Every Guy (Secretly) Wants There is a Christmas song by Lady Gaga with the lyrics “the only place you wanna be is underneath my Xmas tree”. Well, if you want your guy to be happy underneath your Christmas tree or your “Christmas tree”, you should...
by Joe Goddard | Nov 16, 2017 | Skincare, Underwear
Pants to Christmas Presents Gone are the days when men consider pants to be the ‘must not have’ Christmas present. That’s according to ava-j, a British internet retailer of luxury men’s underwear and Skincare products, manufactured in the UK. Joe Goddard, Design and...
by Joe Goddard | Nov 10, 2017 | Uncategorised, Underwear
From MTV’s first season of Ex on The Beach reality tv star and model Marco Alexandre wearing ava-j Snow White Boxer Briefs. This handsome Yorkshire based lad took to Twitter and Instagram to share his balcony based Snap of his perfectly fitted ava-j Boxer briefs! The...
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