The Ava-J skin care range is 100% made in the U.K. and each product is subject to our quality guarantee before it is made available to you. All of our products go through a rigorous testing process to deliver a product quality you have never experienced before. Shop Skin Care


Spoil him with our 15% Discount men’s gifts

Spoil him this Christmas To enjoy 15% discount this Christmas just enter xmas18 at the checkout and the discount will be applied. Looking to spoil him with the gift of underwear this year. Then look no further, our underwear is designed in house made for comfort and...

Stocking fillers and Undie Thrillers

5 Great Stocking fillers for men   UNDERWEAR We all buy underwear for men at Christmas and let’s face it there no longer a couple of pounds. Unless your buying the cheap novelty pairs.  So, if your thinking of buying the men in your life some new undies.  Why not...

The History Of The Jock Strap

The History of the jock strap As you have probably noticed if you follow us on social media we are celebrating #JOCKTOBER! It’s the perfect time for us to showcase to you all our range of British made enhancing jock briefs and for all of you to get involved and show...


The Ava-J range of underwear is designed in house specifically to maximise that delicate balance of style and comfort to make sure you look great and feel good.  Quality is at the heart of all our design decisions across the full clothing rangeShop Underwear

Share This Page


Ava-J brings outstanding designed products to the market, we are focused on developing high quality underwear, loungewear and skincare for men which you can rely on...Read More