The Ava-J skin care range is 100% made in the U.K. and each product is subject to our quality guarantee before it is made available to you. All of our products go through a rigorous testing process to deliver a product quality you have never experienced before. Shop Skin Care



Jock Brief JOCKTOBER Here at every October is #JOCKTOBER! Its really up to you how you join in, you can take advantage of some of our fantastic offers on… you guessed it, all our limited-edition Jock Briefs or get involved on social media by snapping a...

Made In Britain

Proudly Made in Britain   Did you know all ava-j products are Made In Britain. As ava-j has grown over the last 4 years with an increase in sales internationally and in the UK. So too have our manufacturing needs. From the word go ava-j made a conscious decision...

Loving your post-holiday skin?

Loving your post-holiday skin? Preparing our skin before we go on holiday has become a ritual for men and women. Soft, smooth skin that will tan easily is our goal. But what about when we get back home. We crave to keep hold of the smooth golden skin for as long as...


The Ava-J range of underwear is designed in house specifically to maximise that delicate balance of style and comfort to make sure you look great and feel good.  Quality is at the heart of all our design decisions across the full clothing rangeShop Underwear

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Ava-J brings outstanding designed products to the market, we are focused on developing high quality underwear, loungewear and skincare for men which you can rely on...Read More