Ava-j Chat

How to Surprise Your Man for Valentine’s Day

How to Surprise Your Man for Valentine’s Day Just when christmas passed. It’s time to think about all the ways we could surprise our lover for the most romantic holiday of all " Valentine’s Day". However, is not about buying expensive and big things, it's more about...

Pants to Christmas Presents

Pants to Christmas Presents Gone are the days when men consider pants to be the ‘must not have’ Christmas present. That’s according to ava-j, a British internet retailer of luxury men’s underwear and Skincare products, manufactured in the UK. Joe Goddard, Design and...

Spotlight – British Diver Ross Haslam.

Ross Haslam Team Great Britain Diver Ross Haslam from Sheffield with Award winning photographer Mark Lister. Ross is wearing ava-j Snow White Briefs as well as the Blue hooded robe from our nightwear collection. The ava-j Brief. Designed in house and made in England...

Men’s Grooming and Body Moisturising

Men's Grooming Now we men have accepted our face needs moisturising, it’s time to open our minds and accept our body needs it too. Men's grooming is now becoming the norm, but still we men struggle to grasp the benefits of body moisturising. We need to think again and...

Hello and Welcome

Hello and welcome to ava-j Hello and welcome to ava-j an all new mens skincare, underwear, nightwear and accessories brand. Check out our online store its full of British made products. You'll see we listened to our customers feedback about our old web site and...