Here at every October is #JOCKTOBER! Its really up to you how you join in, you can take advantage of some of our fantastic offers on… you guessed it, all our limited-edition Jock Briefs or get involved on social media by snapping a cheeky selfie and using the unique hashtag Jocktober.

So why are our Jock Briefs so popular?! The ava-j Jock Brief utilizes a soft but elastic cotton fabric, available in eight vibrant colours (Snow White, Jet Black, Potent Purple, Blue Sapphire, Wicked Green, Kiddo Yellow, Spirit Turquoise & Burnt Orange) bespoke to ava-j and all limited edition. All our Jock Briefs come with a bulge enhancing pocket to lift your package helping you look your best!

For your chance to WIN a Jock Brief from ava-j you can enter in several ways!

  1. Join Our Mailing List. – You can join from our here
  2. Dare to pose for #JOCKTOBER in your ava-j Jock Brief? Don’t forget to tag us @avajuk on Twitter & / Or Instagram
  3. Place an order with us.

All entrants will have their name put into our Top hat and a winner will be drawn on 01/11/2018 and contacted via direct message or Email. Please note you can unsubscribe from our mailing list at anytime.


Or if you can’t wait that long to get your hands on one of our limited-edition British made Jock Briefs, Take advantage of one of weekly offers during #JOCKTOBER.



£5 off All Jock Briefs.

Limited Time Sale from 01/10/2018 – 07/10/2018



Two Jock Briefs for £20 in our Mystery Jock Brief Box.

Available from 08/10/2018

#JOCKTOBER Week Three.


Buy One Jock Brief Get One Half Price!

Enter Limited Time Discount Code #JOCKTOBER at the checkout with two Jock Briefs in the basket to receive discount.

(Coupon expires 22/10/2018)



Order any Jock Brief and receive a Jet Spray Mist Moisturiser for free!

Limited Time Offer – All orders including a Jock Brief will receive a FREE Jet spray mist body moisturiser

(Limited to one Jet Spray Mist Moisturiser per order – Orders must be placed between 22/10/2018 – 28/10/2018)



15% Off Mystery Jock Box!

Limited Time Sale ends 04/11/2018