One of the best things about having our new blog is that we can share what weve been doing. So we have a bit of backtracking to do about what weve been doing since our launching in 2015. Last Year in 2017 we sent our products our to Stuart Hatton the winner of Mr Gay UK 2013, 2014 and winner of Mr. Gay World 2014.

Stuart is modelling the Navy Blue Hooded Robe and Kiddo Yellow Briefs (Unfortunately this limited edition has now sold out, but we do have a Jock brief in Kiddo Yellow if you love the colour!) photographed by Newcastle based Michael Bielby photography.

You can find out more about Stuart Hatton on his Twitter, YouTube, Instagram and facebook page

Stuart who was judging the 2017 Mr Gay Europe was preparing the winners of Mr England, Mr Scotland and Mr Wales for the competition ahead. He wanted a British Brand to bring ideas forward to help support his upcoming photoshoots with Michael Bielby.  I wanted to create a unique look for each of the guys to reflect their nationality.  With a limited time before the photoshoot, it had to be something I could bring together quickly, I decided to unify the winners with the same design of underwear, but with it’s own unique spin and designed each winner had their very own coloured hooded robe to represent each country.

 Mr Gay England – Matt Mood


Brighton Lad Matt is the founder of ROODDOG and is a highly qualified dog walker. Matt is passionate about promoting awareness of LGBTI adoption and fostering with his Pride Families campaign.  Matt is wearing ava-j snow white briefs and a one of a kind red edition of our hooded robe.

Follow Matt on Twitter & Instagram

Mr Gay Wales – Ben Brown


Ex Soldier Ben who has served in Afghanistan is from Cardiff.  He is passionate about the problems facing the homeless LGBTI youth, as well as the equality for men and women involved in the armed forces.  Ben is wearing ava-j snow white Briefs and a one of a kind green edition of our hooded robe.

Follow Ben on Twitter & Instagram

Mr Gay Scotland – Steven Whyte


From the north Steven is a lawyer from St Andrews.  Steven is passionate about overcoming prejudice and being proud of who you are, you can check out his OWN IT campaign here.  Steven is wearing ava-j snow white briefs and a navy blue hooded robe.

 Follow Steven on Twitter 

The annual competition took place in Stockholm August 2016,  contestants from all over Europe faced several challenges including written tests on LGBTI & world knowledge, public speaking, team work, sports, social media, modelling and had the opportunity to present their personal LGBTI campaign.

After the challenge and the votes were in, our very own Mr England, Matt Rood was crowned Mr Gay Europe.  Second place Mr Ireland Stephen Lehanne.  In third place Mr Scotland, Steven Whyte and Mr Wales, Ben Brown won Mr Congeniality and fourth place.  Matt Rood now holds the title until the next event being held in August of 2018.

From left : Stephen Lehanne, Matt Rood, Steven Whyte Photocredit : Beate A Tecza / Mr Gay Europe

Commenting on Mr Gay England’s win, the President of Mr Gay Europe, Tore Aasheim said:

“Matt Rood is one of the most dedicated and hardworking gay activist and I have had the honour to get to know him through Mr Gay Europe”.

With his big heart, kind attitude and strong devotion towards the project.  We all knew Matt was one to really put’s his money where his mouth is, Matt showed us his commitment and the fact that

“you don’t need to be a twink to win Mr Gay Europe”.

In a statement submitted before Matt took part in the competition, He mentioned that he hoped to use the platform to promote same-sex adoption and fostering.  “Taking part would enable me to use this as a platform to help promote equality in the adoption and fostering services”. 

Photocredit : Beate A Tecza / Mr Gay Europe


There you have it!  We will be keeping an eye on what Mr Gay guys are up to this year, you can find links to their social media above.

And just in case you’re up for a challenge here’s a link to the Mr. Gay Europe entry form