Now we men have accepted our face needs moisturising, it’s time to open our minds and accept our body needs it too. Mens Grooming is now becoming the norm but still we men struggle to grasp the benefits of body moisturising. We need to think again and here’s Why;

unless you live in a bacteria free airlocked vacuum, or you own Michael Jacksons bubble, then your skins battling against dry heat, air conditioned cars, sun, wind, pollution, I could go on but you get the picture in short “modern living”, all these things are dehydrating your skin. You need to replenish the moisture content of your skin, ava-j’s water based spray mist moisturiser works best on normal to dry skin, for dry skin or mature skin ava-j’s water based body butters are better. Believe it or not, even men with oily skin need to moisturise! Traditional alkaline products used for oily skin will strip the skins protective barrier thus creating a vicious circle. ava-j’s moisturisers are parabens free packed with ingredients that will lubricate and nourish the skin, locking in its natural moisture. Here’s the best bit…. ava-j’s moisturisers are designed in house, manufactured in England and fragranced with either Sandalwood or Black cedar & Bergamot to keep you smelling fresh all day.

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